Research and Planning: College magazine cover analysis 2

College magazine analysis 2:

The target audience for this magazine is college students, young adults and people who are interested about the college. You can tell this because of the Masthead. The masthead is titled 'College' so this shows that it is a college magazine. You can also tell that it is a college magazine because of the main picture. The main picture shows a successful man who looks to be happy with life. This is encouraging college students to be like him so they are more successful in life. The publication line also identifies that this is a college magazine because it is 'YOUR EXCLUSIVE GUIDE TO EVERYTHING HOT AND HAPPENING' which shows that they are trying to make college students interested in the magazine. The cover lines such as 'Make money on campus' would make college students interested in the magazine as most students struggle with money and may need help so they would use the magazine as guidance. The colours used as the background is a black but then a glow of light around the man to signify that the man maybe important and to make the main picture stand out. The colours used for the text stand out because they are bright colours and easily readable for the college students. The two colours also contrast well together with the background.

The barcode at the bottom left of the magazine makes it look more professionally made. Also the date in the top right hand corner 'SUMMER 2000' also makes it look more of a professional magazine cover. The cover lines also make it look professional because they are at the side of the magazine and are not covering the main picture so that the picture is clear.